With the online gaming industry regarded as one of the fastest growing segments of internet commerce, competition is at an all time high in the sector.

There are currently over 2000 online casino, poker and sportsbook operators online with more being launched every day. Every one of these operators needs one thing to succeed, Visitors!

Visitors will come from opening a web browser and typing in your url having heard about you from a friend, seen your logo on tv or in print. However the majority of your visitors will arrive to your site via a third party website having seen a banner or a text link promoting your sportsbook, casino or poker room.

Webmasters, known as affiliates, will join an operator’s affiliate program to access these banners, text links, tracking codes that allow their visitors to go to a casino and sign up as a new player. Each visitor is carefully tracked through scripts and cookies and labeled as a player that they referred. The webmaster then earns a percentage of their net game play.

These webmasters are responsible for their own site which has a unique design, selling point, promotion etc that attracts visitors time and time again. They promote the games of poker and casino or offer sports betting previews.

Each operators affiliate program aims to attract these webmasters in the hope that they will promote their product on their individual site which in return will lead to increased traffic to the operator’s site.

How to attract top affiliates:

1. A competitive percentage of a player’s net game play. A special deal whereby 50% is offered for the first two months of the deal.

2. Marketing tools – a wide range of banners in varying dimensions and creative so that the webmaster can use on his site as well as willingness to create new material.

3. Unique selling points – a free bet offer that is exclusive to the webmasters site or a 00 freeroll exclusive to referred members of that affiliate site.

4. Good relationship building – a good relationship with your top affiliates is vital as they will go that bit extra to give you increased exposure on their site which will potentially result in more players.

5. Reporting – accurate detailed reporting on all new players in your affiliate program.

6. Quick payments – regular monthly payments delivered on time via a range of standard payment methods.

There are over 40,000 gambling affiliates online each providing varying levels and quality of traffic.

Committing to an affiliate program is a must for your online business to grow especially for your casino and poker room. Deciding on an affiliate program requires important consideration. There are two options available to you as an operator – an affiliate network or an in-house stand alone program.

Each option has its advantages and disadvantages but in the end either is vital to the success of an operator’s online business.

For further information, contact one of our team at info@igamingconsult.com

The popularity of major sporting events remains at an all time high due mainly to the increased exposure across various media channels like TV, Online and Print Media.

Worldwide audiences tune into these high end sporting occasions where the elite of each sport competes for the right to be reach the pinnacle of their chosen sport be it the Golf Majors, Super Bowl, Cheltenham, Epsom, Wimbledon. Viewers are treated to high class action and their appetite for information is unprecedented. Everyone wants knowledge to form, express and debate their opinions on the outcome of these events.

Such debate naturally leads to a percentage of audiences looking to place money on the outcome of the event. People who normally wouldn’t place a bet are attracted to a one off bet on who will win or what will happen during the event.

A leading bookmaker uses the catchphrase of ‘Everyone’s got an opinion, what’s yours worth?’ a phrase which can accurately reflect the widespread views of the general sports following public.

There is a number of industries which look to capitalise on these major sports events, none more so than the online betting industry who will look to acquire new customers around these events.

Micro-sites, money back specials, free bets, competitions are just some of the mechanisms that are used to acquire new customers into opening accounts and placing bets on the outcome of these events. Some bookmakers do it better than others as some under-estimate the importance of high profile sports to acquire and retain customers.

Indeed, operators who don’t have a sports betting product also look to capitalise on the high profile nature of these events and cross – sell their poker, casino and other products via special offers.

Major sports events represent a high valued opportunity to acquire new business, an opportunity that should not be wasted on operators.

For further information, contact one of our team at info@igamingconsult.com